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Are you looking for Semrush Keyword Magic Tool tutorial? You have arrived at the right place. I simply love Semrush Keyword Magic Tool when it comes to Keyword Research and there are reasons for it. Let us discover how to use the Semrush keyword magic tool in this tutorial.

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What is Keyword Research?

Keywords are the search terms that people enter in search engines to find the information they are looking for. Keyword research is a practice search engine optimization (SEO) professionals or bloggers use to find search terms that users enter into search engines to find products, services, or general information. It is needed to find the right keywords with the right intent that can drive traffic to a blog post or article.

Keyword Research when done properly can help you to:

  • Find new and relevant topics to cover on your blog
  • Get qualified leads as people reach you finding relevant terms
  • Increases sales
  • Improve your search ad campaigns, get more clicks and impressions
  • Make your brand discoverable through search engines

Semrush is one of the best keyword research tools which is used by many professional bloggers and marketers to run profitable SEO and PPC campaigns

Semrush comes loaded with powerful tools for doing site audits, keyword research, competitive research, link building, keyword position tracking, on-page SEO, and much more.

You can check this post on the Semrush tutorial and review it to know more about Semrush and the tools you get with it.

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What is Semrush Keyword Magic Tool?

Semrush Keyword Magic Tool is an easy-to-use keyword research tool that helps you to find keywords for your SEO or PPC campaigns. You can use this link to get 7 day free trial of Semrush Pro.

Semrush Keyword Magic Tool

As per Semrush latest stats, the total number of keywords in the Keyword Magic tool now exceeds 20 billion. This is huge and provides you the opportunity to discover more keywords than you can ever imagine.

Semrush Keyword Magic Tool uses a huge keyword database of 20 billion keywords to save your time researching valuable keywords for your SEO and SEM campaigns. Its top-notch filtering and grouping options make it very easy to segment keywords for each of your campaigns.

Do you need Keyword Magic Tool?

Ranking on Google or any other search engine is not an easy task these days. There is competition in every niche you can think of these days. To outrank your competitors or even find untapped opportunities in your niche you need a powerful keyword research tool.

The Semrush Keyword Magic Tool allows you to find these opportunities to bring more traffic to your web pages and paid ads. Without proper keyword research, you will be shooting your arrows in the dark without any data on the keywords you are trying to rank for.

Using the Keyword Magic Tool you will be able to uncover keywords that have good search volume, have less competition, and hence are valuable for you. In addition to this, you can find untapped keywords and topics which could prove to be a gold mine in the long run. I recommend this tool if you want to drive more traffic to your website by discovering new keywords.

Keyword Magic Tool Pros and Cons


  • Huge keyword database – With the huge 20 billion databases of keywords you can just type your seed keyword and get thousands of new keyword ideas
  • Keyword Difficulty – The tool tells you how difficult it would be to outrank your competitors in Google’s top 20 for a given keyword
  • Search Volume – You can know monthly searches for a given keyword. This helps to estimate the traffic you can generate from that keyword
  • Competitive Density – You can know the level of competition between advertisers bidding on a given keyword in their PPC campaigns.
  • User-friendly reporting – You can export keyword results to a spreadsheet


  • SEO Knowledge needed – Semrush expects you to know a bit of SEO to use this tool
  • Fewer niche results. If you’re starting with a niche seed keyword, you will see few results

How to use the Semrush Keyword Magic Tool for Keyword Research?

Before you learn Semrush Keyword Magic Tool. You need to have an account with Semrush. You can use this link to get 7 day free trial of Semrush Pro.

Choose a seed keyword

You can find this Keyword Research Tool in your Semrush user panel by going to ‘Keyword Analytics->Keyword Magic Tool as you can see in the image below:

Semrush keyword magic tool tutorial

The first step in using this tool is to choose a keyword that acts as a seed to generate a list of related keyword ideas. For example, If I am thinking to write an article for my blog on “website builders” like ‘best website builder for WordPress’ etc.

I have chosen my country as the ‘United States (US) because I want to research keywords targeted for this location. You can choose another location as per your preference. I will enter this as my seed keyword to generate keyword ideas as you can see in the image below.

Semrush keyword magic tool

When you click on the green “search” button you will see the results below. This shows the main table which has a list of related keywords as per your seed keyword. On the left side, you can see a group of keywords that can be used to include more terms in your seed keyword and find more opportunities.

How to use the Semrush Keyword Magic Tool

Set Match Modifiers

While using this tool for keyword research you can see match modifiers that help you to get more specific results for your seed keyword. These are Broad Match, Phrase Match, Exact Match, or Related. This can be seen below:

keyword magic tool match modifiers
  • Broad Match: This is the default setting when you view this report. This will show you all keyword ideas in all their forms, without any order
  • Phrase Match: Provides keywords in the same form as the seed keyword but various orders. Variations of your seed keyword  (-ing, -ed, -s, etc) are excluded from the results
  • Exact Match: Shows keyword ideas in the same form and exact order as the seed keyword
  • Related: Returns keywords that are determined to be related to your seed keyword based on having similar search engine results

Filter by Questions: Another way to filter out keywords is by questions. If you hit the questions tab you will see keywords in the form of a question. For our example, the seed keyword is “website builder” as we get questions as below.

For example, questions: ‘how to choose cheap WordPress hosting for your blog’; ‘how to build a WordPress website’ are useful to add content around creating a WordPress website. These help to boost SEO efforts. When you target questions and include those questions with answers in your article you are providing a direct answer. This has huge significance as it drives very targeted traffic to your blog post.

keyword magic tool advanced filter

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Use Keyword Groups

In the images above you have seen that the left menu has the suggested group of related topics. These groups are used to explore the subtopics around your main keywords.

The groups can be ordered based on the number of keywords or the average monthly search volume of keywords. To see the total search volume of a group you need to select “By Volume”. The default setting is “By number”. To hide a group, use the eye icon beside the group name.

These advanced filters help you in deciding the niche-related keywords when you are running your PPC campaigns. For our example of a “website builder”. If we want to target people looking for a “website builder for WordPress” we can use the filter with the word “WordPress” in it.

We can use the phrase match modifier here as we want to get keywords containing “website builder” and “WordPress” terms in them.

You can see this below I have clicked on the “WordPress” word on the left side of the panel. Now, we can get a good amount of keywords with a decent search volume. For example: “WordPress website builder”, “WordPress free website builder” etc. Group WordPress has 461 keywords with a total average monthly volume of 6,810.

Semrush keyword magic tool Keyword Groups

Use SERP Features

The Keyword Magic Tool has SERP features like a Featured snippet, Reviews, FAQs, Flights, and more. As you can see below. If you have an authoritative website then chances are that your content is chosen to appear in a Featured Snippet result. You can look for these targets by adding filters for the specific Knowledge Graph results you are targeting for.

Semrush keyword magic tool serp

Multiple SERP features can be added at the same time to look for keywords that are triggering more than one result on their SERP. As an example, the same keywords can trigger a featured video result in addition to regular video results. Also, the same keyword can trigger both Review and Local Pack results on the SERP.

For beginners, it is better to exclude SERP features because the result pages with no SERP features can be easier to compete and rank for. To filter keywords with no SERP Feature, you can use the “none” option in the SERP Feature filter as below:

serp feature Semrush

Pro Tip for Keyword Research

Using the above methods you will be able to narrow down your keyword research and find profitable keywords for your SEO or PPC campaigns. However, I use a further filtering option which is based on keyword difficulty.

Keyword Difficulty (KD%) is a metric that is calculated from a 0 to 100 percent scale. The more the percentage the more difficult it becomes to rank for that keyword. Semrush calculates this data based on the authority of the domain appearing on the results page. It then estimates how difficult it is to rank for those keywords for a new website.

I choose a keyword difficulty of under 80% to keep the competition less. If you have started a very new website keep it low to less than 60% and gradually increase the percentage as your website grows. You can target more than 80% KD% at later stages when you gain authority on Google.

For this example, I have filtered the keywords for the authority of 30% to 60% which is good for a new website. I get 423 keywords with a total monthly volume of 22,440, Average KD = 53.39% which is good to target as you can see below.

Keyword difficulty

Export keywords Data

Once you have identified the keywords to target for your SEO/SEM campaign. You can select them by checking the boxes next to each keyword. Now, you can export them to Keyword Manager within Semrush as a list or outside as an excel spreadsheet.

As you can see below I can export the keywords to a spreadsheet or inside the Keyword Manager. Now, I can use these keywords to create my SEO article or run a PPC campaign.

export keywords

Semrush Keyword Magic Tool Tutorial – Conclusion

Semrush Keyword Magic Tool is highly recommended for SEO professionals, PPC marketers, and bloggers. It is a valuable tool and a perfect value for money. It comes with useful features like SEO audit, competitor research, finding backlinks opportunities, and much more.

The advanced filters help you to narrow down your keyword research to find profitable keywords that are easier to rank. Also, you can find keywords by monthly average searches that help to predict the traffic they can generate for your blog or website.

Overall, the Keyword Magic Tool is a must-have keyword research tool to improve your SEO and PPC campaigns.

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Frequently Asked Questions

Is the Semrush keyword magic tool value for money?

Semrush provides you with other important tools used for SEO audit, competitor research, finding backlink opportunities, and much more. With the Keyword Magic Tool, you can do keyword research that can provide you with hidden profitable keywords for your SEO/PPC campaigns. These keywords if used on your blog with proper SEO can drive quality traffic and hence money. So, the Semrush keyword magic tool is a value-for-money deal.

What is Click Potential?

The Click Potential metric in the Semrush keyword magic tool denotes the predicted chance of getting a click to your website if your search results are in the top position of SERP. This Click Potential score is impacted by SERP features that prevent people from clicking on an organic search result. For example, a keyword with a News block on the search results page will have a greater Click Potential than a keyword with an Instant Answer. This is because the News clock has more chances of getting a click than just providing information directly in the SERP in the case of an Instant Answer.

Is Semrush a keyword tool?

Semrush keyword magic tool helps you find profitable keywords for your PPC/SEO campaigns. It tells you about the keyword search volume, related keywords, and information that is useful for your SEO efforts.

Browse more Semrush Posts:

Semrush Site Audit Tool Tutorial

Semrush Tutorial and Review

I hope this Semrush Keyword Magic Tool tutorial is useful for you. If you have any questions let me know in the comments below.


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