What is Google Tag Manager?
Google Tag Manager is a free tool from Google which allows you to place and manage marketing tags on your website or app without changing your website code. If you are starting a blog or website you need to do tag management to better analyze and increase your website traffic.
Google Tag Manager can be used to install tags from Google Analytics, Google Ads, Facebook/Twitter Ads, etc. Also, you can use your custom HTML or tracking code to track any type of interaction on your website.
Google Tag Manager, when used with WordPress, helps us to track interactions like button clicks, video plays, scroll, hover activities that are needed for analytics optimization on your website.
So, Google Tag Manager makes our life easy by saving the time needed to manually add code for different marketing activities.
How to Install Google Tag Manager in WordPress?
To start you need a live WordPress site with a Google Analytics account. You can use the Google Analytics tracking code in Google Tag Manager to set up Google Analytics tracking in WordPress. Below is a step by step Google Tag Manager tutorial for WordPress.
Step 1: Create Your Google Tag Manager Account
Go to the Google Tag Manager website and click the Sign-Up button. Next, you need to sign up with your Google account which uses Google Analytics for your WordPress site. Once this is done you will see a create account button on the website.
On the next screen add your information like Company name, Country, Container Name (set this same as website name). A container is a collection of tags, triggers and all other configurations on Google Tag Manager. Once this is done choose ‘web’ and click create.
Now accept Google Tag Manager terms for service. Once you accept these proceed for further setup.
Once you accept these terms of service you will get a pop up with ‘code snippets’ to install Google Tag Manager on your website. There’re two codes that needed to to be added to head (inside <head > section) and in the <body > section on your website.
Step 2: Adding the Google Tag Manager Code to your WordPress website
Now to add this code to your WordPress website. Login to your WordPress dashboard and then install the free to use Insert Header and Footers plugin. After activation, go to Settings » Insert Headers and Footers page.
Now add the first code of Google Tag Manager to the first box (scripts in the header) of this plugin and the second code to the second box (Scripts in Footer) on this plugin. Click on save after adding both codes.
Now you have installed Google Tag Manager on your WordPress site. With the help of Google Tag Manager, you can easily create tags and install any tracking code on your WordPress website.
I am listing some more resources below for you to learn digital marketing and blogging:
If you need help to start a WordPress blog. You can check my article on ‘How to start a blog and make money‘. Also, if you are looking to create a News/Magazine blog I recommend you to use Newspaper WordPress Theme. You can check my Newspaper WordPress theme review to know more about this theme. For other WordPress themes, you can check my article on the best WordPress themes for blogs. You can also check Articoolo Review to know how to automatically create content for your blog.
Also, it is important that you choose a good theme to build your website on Hostinger, I recommend the Newspaper theme which can be used for any type of website and it is really good. Read my Newspaper WordPress Theme Review to know it’s features that make it a great WordPress theme.
If you want to learn about the best tool for SEO keyword research and monitoring check my articles on Long Tail Pro Review and Accuranker Review. To learn how to increase traffic to your website read my article on how to increase traffic to your website. If you want to create stunning videos for your blog I would recommend try Camtasia. It is an excellent video editing software. You can read my Camtasia Review to know more about this software.